2023 - Current
We’ve shaped Same Old’s content and creative strategy with the aim of making the brand feel larger than any single product or post. The work has centered on building a distinct visual and narrative world across social — one that feels considered, recognizable, and rooted in the brand’s point of view. Generating 11M+ combined views and growing across all produced content.
2026
Our approach for Basic.Space focused on evolving the platform from a digital storefront into a cultural ecosystem. We moved away from transactional content to build a social presence that functions as a curatorial lens, connecting individual objects to a broader narrative within the world of design and art.
2026
We deliver high-fidelity visual assets for Slo Slo that document the intersection of their ceramic work and dinner series. The focus is on delivering social-first video that captures the atmospheric weight of brand-partnered events. By documenting the tactile details of the ceramics alongside the communal energy of the table, we’ve built a digital archive that mirrors the studio’s design-led approach. Every frame is crafted to translate their IRL activations into a recognizable digital identity
Planning Document® is a Los Angeles–based creative agency working across social, production, and creative strategy. We build worlds people want to step into — directing concepts from vision to execution and ensuring every detail resonates with the culture it serves.
Basic.Space
Same Old
Slo Slo
Inquiries
info@planningdocument.com
Photography
Videography
Production
Strategy
Design
Branding
Activations