2023 - Current
We’ve shaped Same Old’s content and creative strategy with the aim of making the brand feel larger than any single product or post. The work has centered on building a distinct visual and narrative world across social — one that feels considered, recognizable, and rooted in the brand’s point of view. Generating 11M+ combined views and growing across all produced content.
2026 - Current
Our approach for Basic.Space focused on evolving the platform from a digital storefront into a cultural ecosystem. We moved away from transactional content to build a social presence that functions as a curatorial lens, connecting individual objects to a broader narrative within the world of design and art.
2026 - Current
Our work with Archived focused on turning the brand’s product, space, and archive into a stronger creative identity across social. The work focused on making the brand feel more dimensional — connecting product, space, and point of view into content that felt elevated, intentional, and commercially effective generating 107K+ combined views across produced content.
2026
We supported Atorie through UGC content and photoshoot production, creating assets designed for use across paid social, organic social, web, and broader digital touchpoints. The work focused on making the brand’s luxury-direct model feel elevated, approachable, and visually compelling through product-led content and lifestyle imagery.
2026
We deliver high-fidelity visual assets for Slo Slo that document the intersection of their ceramic work and dinner series. The focus is on delivering social-first video that captures the atmospheric weight of brand-partnered events. By documenting the tactile details of the ceramics alongside the communal energy of the table, we’ve built a digital archive that mirrors the studio’s design-led approach. Every frame is crafted to translate their IRL activations into a recognizable digital identity
Planning Document® is a Los Angeles–based creative agency working across social, production, and creative strategy. We build worlds people want to step into — directing concepts from vision to execution and ensuring every detail resonates with the culture it serves.
Inquiries
info@planningdocument.com
Basic.Space
Same Old
Serpentine
Atorie
Slo Slo
Friend of a Friend
Destijl
Two Fold Vintage
Photography
Videography
Production
Strategy
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Branding
Activations